iHeart Media and Barbara Corcoran Launch “Business Unusual”
Another big name in business has entered the world of podcasting. iHeartRadio announced a podcasting partnership with ABC’s Shark Tank star Barbara Corcoran. The show titled Business Unusual will be hosted by Barbara and aims to please an underserved marketplace with micro-content. Most podcasts are at least 15-minutes, but the real estate mogul turned Shark Tank star is delivering episodes in 5 minute “snackable” increments.
iHeart has developed a trend of short form audio as they recently claimed 7 of the top 15 spots on Podtracs recent “Top 15 Snackable Podcasts.” According to Rain News, some episodes were as short as 1 minute episodes. In Podtrac’s monthly TOP 10 PODCAST PUBLISHERS chart, iHeartMedia is listed #6 for March, with 606 measured shows, more than 10 times the 60 produced by audio juggernaut ESPN, and some portion of those iHeart programs reside in what can validly be called the snackable category.
Corcorans first episode did in fact hit 7 minutes where Barbara sets the tone for the show, discusses her bio and some of her biggest life lessons.
You can find Barbara’s podcast, “Business Unusual” on all major podcasting platforms.