Medium Launches “Medium Playback” Podcast
Over the weekend, yet another major media brand took the plunge into podcasting. This time it’s Medium. The popular content website that is best known for the articles and interesting thought pieces. Now they are diving into the podcasting world with their podcast “Medium Playback” which will be a curation and recap of the articles posted on Medium.
Medium Playback said they will attempt to find interesting ways to re-purpose the content that is already on the website. To quote directly from the Medium team:
Hear some of the best stories on Medium, straight from the authors who wrote them. On each episode of Medium’s flagship podcast, we invite an author to the studio to perform a recent story they wrote for Medium and then talk about it. Hosted by journalist Manoush Zomorodi and writer Kara Brown, Playback features insightful, first-person stories on timely topics affecting the world today – and then gives you the story behind the story from the writer.
Curation is nothing new and Medium is attempting to have success with the same blueprint as The New York Times “Modern Love: The Podcast.”
This is just another victory for the medium (excuse the pun) of podcasting and continues to show that even the biggest skeptics, need to understand that podcasting isn’t going anywhere.