Tech Crunch: Apple Podcasts Hosts 550,000 podcasts
Yesterday, some staggering numbers came out from Apple Podcasts, the largest and most prominent podcast distribution platform in the world. Tech Crunch reported yesterday that Apple now hosts over 550,000 podcasts. This is a significant jump from the 525,000 the company reported back in April and a universe away from the 3,000 programs it hosted when the program launched back in 2005. The new numbers include 18.5 million individual episodes representing 155 countries, in more than 100 languages.
Fifty billion episodes have been streamed/downloaded since launch — numbers that are certainly on the upswing. 2016 saw 10 billion, and last year’s number was 13.7 billion. The company also revealed today that Stuff You Should Know has officially become the first podcast to cross the fairly staggering 500 million download/stream mark.
As for Analytics, the company is going to be issuing more requirements on shows to continue utilizing the tool. The company hasn’t offered a timeline by which podcast providers will be required to meet these more stringent rules, beyond the fact that the changes are coming soon. Among the requirements are cover art and the inclusion of certain meta data like pubdate.
With over 25,000 new podcasts added just in the last 2 months, it’s safe to say that the audio boom is still nowhere near critical mass.